Posts by simonbar.low

Beyond Design: Elevating Website Building

Having spearheaded numerous website launches across varied CMS platforms like WordPress, Umbraco, and more, it’s imperative to shift our[…]

How to set up a welcome programme on a marketing automation platform

A welcome programme is one of the most important marketing automation campaigns you can run. It helps you build[…]

Email beats Social Media in the long run

Social media relies on being viral, being trendy, and fleeting. Invest heavily and solely focused on those channels, you[…]

Email marketing isn’t sexy!

Whether or not email marketing is considered “sexy” is a matter of personal opinion, but it is definitely a[…]

Web3 is still reliant on email

Sign up to anything including Web3 platforms and more often than not email will be the primary thing being[…]

Email “Killers” failed

There are several reasons why email marketing has remained a popular and effective marketing strategy despite the many technological[…]

First steps in marketing automation

Marketing automation is the use of technology to streamline and simplify marketing tasks, freeing up more time for marketers[…]

Optimise a lead nurture programme

Here are some steps to optimize a lead nurture program built into a marketing automation platform: By following these[…]

Plan an implementation

Here is a general plan for choosing and implementing a marketing automation platform: When the marketing automation platform becomes[…]

Sales Alignment

Aligning marketing automation with sales is crucial for maximizing the effectiveness of your marketing and sales efforts. Here are[…]

MarTech stack

When building a marketing automation stack, there are several key technology tools to consider: Some of these may also[…]

Choosing a Marketing Automation Platform

Choosing a marketing automation platform can be a complex process, but here are a few key factors to consider:[…]

Strategy – Top 5 tasks

Marketing Automation Strategy These are the Top 5 tasks to do when you’re planning your strategy for Marketing Automation.

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