A welcome programme is one of the most important marketing automation campaigns you can run. It helps you build trust and loyalty with your new subscribers, customers, or users, and sets the tone for your future communication. A welcome programme can also help you segment…

Marketing automation is the use of technology to streamline and simplify marketing tasks, freeing up more time for marketers to focus on strategy and creative efforts. Here are the first steps you can take to implement marketing automation in your organization: By following these first…

Here are some steps to optimize a lead nurture program built into a marketing automation platform: By following these steps, you can optimize your lead nurture program and ensure that it is delivering the desired results for your business.

Here is a general plan for choosing and implementing a marketing automation platform: When the marketing automation platform becomes part of business as usual, it should be fully integrated into your marketing and sales processes. Your team should be using the platform on a daily…

When building a marketing automation stack, there are several key technology tools to consider: Some of these may also be part of your CMS to manage your website. The exact tools you choose will depend on your specific marketing goals and needs. It’s important to…

Choosing a marketing automation platform can be a complex process, but here are a few key factors to consider: Ultimately, the best marketing automation platform for you will depend on your specific goals and needs, as well as the resources available to you. It’s important…

Marketing Automation Strategy These are the Top 5 tasks to do when you’re planning your strategy for Marketing Automation.